The CLIA Cruise Media Awards 2018 #CMA18

Please select which category you would like to submit an entry for:

Lifestyle Awards

Social and Digital Awards

Destination Awards

Specialist Awards

Best family cruise feature

  • The feature must demonstrate family-features on a cruise
  • Encourage families to travel
  • Demonstrates a high standard of writing
  • Uses rich content and/or imagery (photos/video/sound)

Best "off the beaten track" cruise feature

  • Destinations should not be ones that are already associated with cruise holidays (eg. Amsterdam) but should rather be destinations that would surprise the reader
  • Best demonstrates the unique accessibility by sea of river to exotic and/or new destinations
  • Includes features on more adventurous shore excursions
  • Encourages travel by river or sea
  • Demonstrates a high standard of writing
  • Uses rich content and/or imagery (photos/videos/sound)

Best cruise lifestyle feature

  • Demonstrates either the overall variety of experiences generated on a cruise holiday (without too much focus on destination or shore experiences) or focuses on one particular aspect on board, eg. Spa; wellness; cuisine
  • Shares with the reader the quality, variety and innovation of cruise experiences
  • Encourages travel by river or sea
  • Is of a high standard of writing
  • Uses rich content and/or imagery (photos/videos/sound)

Best river cruise feature

  • Best demonstrates the features and elements of a river cruise
  • Encourages travel by river
  • Is of a high standard of writing 
  • Uses rich content and/or imagery (photos/video/sound)

Best visual impact

  • The feature is presented in such a way that the reader cannot fail but to be drawn in
  • High standard of photography/imagery
  • Captures the best of an ocean or river cruise holiday
  • Encourages travel by river or sea

Best digital coverage

  • Demonstrates innovative use of digital channels to inspire readers to take a cruise holiday (can include blogging and vlogging)
  • Show creative use of content
  • Inspires ‘new to cruise’ audiences with innovative, creative content

Best Caribbean cruise feature

  • The feature must include a cruise to/around the Caribbean
  • Encourage travel to the Caribbean
  • demonstrates a high standard of writing
  • Uses rich content and/or imagery (photos/video/sound)

Best European cruise feature

  • The feature must include a cruise to/around Europe
  • Encourage travel to the Europe
  • demonstrates a high standard of writing
  • Uses rich content and/or imagery (photos/video/sound)

Best worldwide cruise feature

  • The feature must include a cruise to somewhere in the world excluding Europe or the Caribbean
  • Encourage travel to global cruising destinations
  • demonstrates a high standard of writing
  • Uses rich content and/or imagery (photos/video/sound)

Best first-time feature

  • Feature written by  new to cruise media which inspires the reader (confirmation required at the time of entry that it was a first-time cruise)
  • Aims to convert the reader to cruising as a holiday choice
  • Encourages travel by river or sea
  • Demonstrates a high standard of writing
  • Uses rich content and/or imagery (photos/video/sound)

Best trade feature

  • Encourages sales of cruise holidays through informative, creative and engaging writing
  • Inspires trade partners and agents to consider a wide range of itineraries/destinations
  • Teaches trade partners and agents about cruise options including developments to itineraries, products and new destinations to visit
  • Encourages travel by river or sea
  • Demonstrates a high standard of writing
  • Uses rich content and/or imagery (photos/video/sound)

Contribution to Cruise Media

  • To be awarded to media who have contributed to the promotion of cruise holidays over a period of time (not just over the year) and who has covered a wide spectrum (eg. river, family, adventure)
  • Evidence of contribution beyond writing/broadcast, eg. Lectures, panel appearances, blogs
  • Writes/broadcasts to a high standard

For more information on CLIA, please visit cruiseexperts.org

For any enquiries, please contact the CLIA PR team at Hills Balfour (Ellen Johnson, Natalie Herrera and Kate O’Brien) on 0207 593 1700 or email clia@hillsbalfour.com