If you only read one thing this Week - Interesting piece from CNN on how Twitter is requiring journalists to be more rigorous - 'Twitter makes journalism better. When people find out about an event from sources like Twitter, it forces the professional operations to go one (or ten) better, and offer an explanation for what happened or an analysis on what's next. Services like Twitter remind us that reporting just the facts of an event isn't enough. We all hear about what's happening from everywhere'' (see in box below)

Making a slightly different, but associated point, here is my piece on how the web has reduced the accuracy of our information. See article here - on The Wall blog - http://ow.ly/eY1Jl , and on The Digital Filter blog - http://ow.ly/eY1PG

The Telegraph Group get into the 'pay for content' space , by charging non UK users. For £1.99, international users can access Telegraph.co.uk and its mobile offering. For £9.99, users can subscribe to the full digital package, which includes access to The Daily Telegraph and Sunday Telegraph. No plans to introduce into the UK apparently - we shall see..... http://ow.ly/eXZKO

Despite the hullabaloo regarding the 'Cookie Law', it would appear that people are not that bothered. Stats from a sample of 35m users of 29 websites from TRUSTe, show that a tiny minority are choosing to find out more about cookies, while the majority of those choose not to change settings - http://ow.ly/eYigM

Video of The Week (in the box below) - 'Brilliant' Megan Fox creates a computer programme that helps us talk to dolphins - http://ow.ly/eXYEp

Brands doing interesting stuff on LinkedIn - http://ow.ly/eY4nO

Downton Abbey is an international brand right? How about this utterly surreal Turkish version. Please let me know if you have any idea what is going on here... http://ow.ly/eXYk6

Disney's takeover of Lucasfilms does not go very smoothly, according to this video from Next Media Animation - http://ow.ly/eY4c3 , and here is why Buzz is worth more than Han Solo - http://ow.ly/eYcpY

A smart stunt to demonstrate that the visuals on a new LG monitor are realistic - Persuade people that their lift floor is breaking apart - http://ow.ly/eY0uW

The Guardian on how Tech City ( silicon roundabout) is doing two years in - http://ow.ly/eXZWH. On the up - Two years on, with an estimated five-fold increase of tech companies in the area, there is much to crow about - not least last week's considerable coup of landing Facebook executive Joanna Shields to lead the Tech City Investment Organisation (TCIO), the UK Trade & Investment vehicle for growing east London's tech zone.

Amazon opens it's Black Friday store. Black Friday is synonymous with big shopping discounts, mainly in the US, though Amazon did bring the concept to the UK back in 2010 and the concept is becoming more familiar outside of the States - http://ow.ly/eY21I

Shocking and amazing images from Hurricane Sandy have proliferated on the web. Here is the time shift video that shows the waxing and waning of the storm and the point where the lights went off in Manhattan - http://ow.ly/eY2q7 Inspiring images from the hurricane's aftermath - http://ow.ly/eY3vY Before and after shots - http://ow.ly/eYb96 After a more light hearted perspective? - here are the best Sandy 'video bombs' - http://ow.ly/eY3q8

We will all have seen the massive launch activity for Everything Everywhere's 4G product this week. Here is their light show at Battersea Power Station, apparently the biggest ever at the location - http://bit.ly/QaMoju ...and here the extended ad from You Tube with Kevin Bacon, a nice skit on the 'seven degrees of Kevin Bacon' http://ow.ly/eY0W0

Don't panic: 'Tablet publishing will ensure our future' say Condé Nast publishers. Personally, I find magazine publisher obsession with tablets rather confusing. Much smarter, I think to look at developing content in HTML 5 - greater flexibility, ability to capture more and better data and less reliance on tablet manufacturers. http://ow.ly/eY4P3

Great Kickstarter project - The Smith Tapes - seeking funding for a limited edition box set of audio interviews with rock stars and cultural icons, recorded between 1969-1972 and not heard since - http://ow.ly/eXYsn

Oh dear.... Mr Burns from The Simpsons - endorses Mitt Romney - http://ow.ly/eYddT

Articles at the bottom of the mail look at - the growth of moble couponing; ecommerce and social media; and the high response rates on Google's product listing ad's

and finally -
'Tests are a gift. And great tests are a great gift. To fail the test is a misfortune. But to refuse the test is to refuse the gift, and something worse, more irrevocable, than misfortune. --Lois McMaster Bujold

Loads more information and links to social channels on the website - www.thedigitalfilter.com